Celebrity Big Brother kicked off to its second lowest ever launch rating last night.
Channel 5 hosted the two hour and five minute launch show as ex-Housemates returned to the House alongside some new Housemates. Emma Willis welcomed them to the House and sent them inside, during the live special.
An overnight average of 2.39 Million (11.9% share) watched the show in its entirety, down 480,000 on last year’s launch show, and down 40,000 on the summer run in August last year.
The programme peaked at 9:45pm with 2.55 Million tuning into the show, seeing Austin Armacost reenter the House. Broadcast have reported that the show did well with the youth share, grabbing 28%.
However, the show did come second in its timeslot overall, beating BBC 2, ITV and Channel 4 in the race for ratings.
Celebrity Big Brother continues tonight at 9pm on Channel 5 and 3e.