Day 2: Celebrity Big Brother reaches 3.7 Million over two hour launch

Celebrity Big Brother kicked off with a two hour live launch show last night, and the figures have been released.

Celebrity Big Brother was watched by 1.98 million viewers on average across the two hours, gathering a 12.9% audience share for the total TV audience from the night.

The two hour special was the most popular show among the 16-34 demographic across every channel between 9pm and 11pm . 3.7 Million people watched at least 5 minutes of the show overall.

Celebrity Big Brother continues tonight at 9pm.