ITV are said to be in the advanced stage of negotiations to bring Big Brother back to screens next year.
Earlier this year, The Sun reported that ITV had set its eyes on reviving the reality format for ITV2, after being set to rest by Channel 5 in November 2018.
After months of silence, Broadcast have reported that ITV and Banijay are in advanced talks, with a view to bring Big Brother to screens in Autumn 2023.
While a deal has not yet been finalised, details on what producers are looking for have started to appear. Reports suggest that ITV are favouring the ‘back to basics’ route, seen during the early days of Big Brother on Channel 4.
ITV are said to be wanting to target a younger demographic, similar to Love Island, but with a diverse cast offering, featuring characters that best represent Britain.
They are also said to believe that Big Brother could be a key format for the launch of ITVX, a new streaming service set to replace ITV Hub and Britbox.
Big Brother’s final series aired between September and November 2018.
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