It has been reported that the new Big Brother deal cost Channel 5 £120 Million
Last week, it was announced that Big Brother and its spin-off show, Celebrity Big Brother, would be staying on Channel 5 for a further three years after signing a new deal with Endemol Shine UK. According to reports, producing Big Brother each year is costing Channel 5 £40 Million – out of its £200 Million budget.
It has also been suggested that negotiations on the renewal of Big Brother took place for nine months, with assessments to see how Big Brother performed taking place.
The new deal was negotiated by Paul Dunthorne, chief operating officer at Channel 5, who said: “Big Brother in all its guises brings a huge and varied cross section of viewers to Channel 5 and typifies the appointment-to-view programming we want on the channel. It remains one of TV’s most talked about and popular programmes and I’m genuinely delighted we’ve secured it for at least three more years.”
Agostino Di Falco, deputy commercial sales director at Channel 5, told Campaign: “Celebrity Big Brother is a commercial powerhouse, unrivalled in British TV in its scope for imaginative commercial partnerships. The sheer breadth and variety of brands that have partnered with Big Brother over the years demonstrates the inventive opportunities for integrating brands within the show.”
Since the move to Channel 5 in 2011, the show has been sponsored by Freederm, Plusnet, Live Colour XXL, Dreams, SuperCasino and most recently Gumtree.
Channel 5’s last announced renewal ended in 2014, but another year of the show was secretly ordered for 2015 while talks were taking place.