SuperCasino have announced that they will sponsor Big Brother again during 2014
The new deal, signed by the online gambling company, covers the new edition of civilian Big Brother which starts in June and the fourteenth Celebrity Big Brother which starts in August.
The SuperCasino adverts will only appear on post-9pm editions of Big Brother and Big Brother’s Bit on the Side, and on demand versions of the episodes. Their logo will appear on all online coverage and a “Full social media campaign” is also being organized.
NetPlayTV’s CEO Charles Butler said, “Following the positive returns it has previously provided the company, we are delighted to be the headline sponsor for both Big Brother and Celebrity Big Brother once again this summer”
This marks the first time since Big Brother returned in 2011 on Channel 5 that a sponsor has renewed their sponsorship for two years running. However, Freederm followed the show over to Channel 5 for Celebrity Big Brother 8 and Big Brother 12 in 2011, after previously sponsoring Big Brother 11 and Ultimate Big Brother on Channel 4 in 2010.
Big Brother returns in June.