Pre-BB: Denis O’Conor becomes creative director for Big Brother 2015

Producer Denis O’Conor has been promoted to a new role ahead of the new series of Big Brother

Big Brother returns to Channel 5 in the next few weeks, and executive producer Denis O’Conor has been promoted to a new role – creative director. As well as looking over the main show, he will look after spin-off shows Big Brother’s Bit on the Side and Celebrity Big Brother.

Alongside Katy Manley and Susy Price, he has been a producer on the show for three years. He also produced the final series of Big Brother on Channel 4 back in 2010.

Reporting to Initial managing director, Nick Samwell-Smith, O’Connor will take up the new position immediately. O’Connor said he had “some big ideas in the pipeline” for this summer’s series.

Samwell-Smith added that O’Connor had “played a pivotal role” in the success of the format.

“He is a brilliantly creative producer and with Denis at the helm Big Brother couldn’t be better placed to keep fans enthralled year after year,” he added.

Channel 5 recently renewed the rights to Big Brother until at least 2018.